Matt joined Scape Group in 2014, following a highly successful career in educational fundraising, business intelligence and strategic consumer insights.
His role as Chief Strategy Officer incorporates the leadership of the Marketing and Communications, Group Development, Transformation and ICT functions within Scape Group.
He holds full responsibility for strategic development, PR and communications, research and insights, business process improvement, digital and brand. He is also the Data Protection Officer for the Group.
Matt brings with him a wealth of experience in developing complex strategic relationships with leading household names such as PepsiCo, Etihad Airlines, Red Bull and RBS, as well as extensive skills in brand optimisation, marketing management, proposition development, data management and new product development.